PowerBrandingSM is the fastest, clearest way to differentiate your business in today’s 24/7 OMG awesome-sauce short-attention-span marketplace.
PowerBrandingSM brings out your team’s best insights and ours, like no other process. This is not a well-meaning cosmetic “makeover.” We employ a fast, structured, brilliant approach that drills down into core-level business thinking — how your company does business in your markets.
Why is this needed? Often your company, products and services aren’t explained well on your website or marketing materials. Or your sales people don’t have the marketing tools they need. Or there’s no unified company focus. Or you just merged. Or your company or your market has evolved. It’s time to catch up and rejuvenate your thinking.
So we deconstruct your business — strategy, branding, tactics, marketing and creative communications, processes. We discover — and focus — the essence of your company branding. And develop and explain your strongest selling points in powerful marketing communications. So your prospects, and customers “get it.” And want it.
Our strategic brand insights extend across your business — from your overall business offering…to “enhancements” of your products and services, or the way they’re offered… to a framework for all your sales and marketing. We can even address internal issues that might be getting in your own way. Do all of it… or some of it — let’s make a difference.
FYI, this remarkable work is not just ours. It’s based on the innovative strategic processes developed by Robert Fritz, Inc…. along with MarketPower’s award-winning tactics, creativity, and consulting. That combo is killer unique.
As we work together, we’ll gain fresh perspective and insight. Leading to big-picture perspective. Plus the details to make it work. Substance and style. That’s big. The result will go well beyond what you’ve done before.
Are you up for that?
Joel Alpert is an experienced marketer who integrates specialized business expertise to help large and small companies produce exceptional results. He helps companies gain key insights quickly into the essence of their brand, using proprietary consulting tools. His strategic and creative skills and targeted marketing expertise have earned him dozens of awards.
Joel has developed actionable strategy, brand positioning, targeted marketing, and award-winning copywriting and design for a wide variety of products and services. He uses “digital thinking” tools to clarify complex decision-making…and he produces fast Strategic Action Plans for the business overall and for marketing, carrying these through to targeted execution as an award-winning Creative Director and Copywriter. His work has earned him recognition from multiple organizations, including 27 Gold & Silver SouithStar Awards from the Direct Marketing Association (DMA) for the combination of Strategy, Creativity & Results.
Joel uses a unique methodology of strategic thinking, called a Structural Dynamics. He’s certified as a Professional Direct Marketer. Recognized by the BMA as a Certified Business Communicator (CBC). And an Inbound Marketing Certified Professional (IMU).
During his career, he’s worked in business, consumer, non-profit and industrial markets…with the Fortune 500…SMB…and some of the world’s most prominent ad agencies. He’s delivered results on a wide variety of programs, from financial services to high tech…manufacturing to telecom. For the ABC’s of American business, such as Atlanta Gas Light. BellSouth. Conde Nast. Doubleday. Equifax. GTE. Helen Keller International. Investor’s Business Daily. Kimberly-Clark. Michelin. Six Flags. And many more.
Joel started his professional career in New York City in Journalism, as a reporter, editorial designer, then editor. He joined the creative departments of leading Direct Marketing agencies in New York City and Atlanta, including Rapp & Collins, Stone & Adler, Tucker Wayne and KKB. And he’s studied and worked with leading visionaries in Consulting and Direct Marketing.
Over 20 years ago Joel started MarketPower, a marketing consultancy that uniquely blends consulting firm…and creative boutique agency. Joel enjoys creating short-term successful campaigns…and his passion is creating sustainable success.
When we focus your offerings into something irresistable in your marketplace… …with clear, articulated branding & messaging, that helps you position and sell more effectively in your busy marketplace…
…including branding, marketing communication, product/services development, and any other key issues your company needs to address… then we’ve created powerful sustainable advantage.