What is MarketPower’s PowerBrandingSM ?


PowerBranding brings you an opportunity to build a strong foundation for your business. So you can compete effectively and thrive.

With powerful Brand Positioning, starting with a company name, logo, and tagline… supported by insightful strategic thinking…product and service tweaks…targeted marketing communication… presentations, coaching and more.

We work with entrepreneurs, SMB and big business in the United States and Around the World.

Ready to energize your business ?

Let’s Caffeinate… and Energize Your Business (IRL or Zoom)

A little more about Powerbranding?

 

PowerBrandingSM is the fastest, clearest way to differentiate your business in today’s 24/7 OMG awesome-sauce short-attention-span marketplace.

PowerBrandingSM brings out your team’s best insights and ours, like no other process. This is not a well-meaning cosmetic “makeover.” We employ a fast, structured, brilliant approach that drills down into core-level business thinking — how your company does business in your markets.

Why is this needed? Often your company, products and services aren’t explained well on your website or marketing materials. Or your sales people don’t have the marketing tools they need. Or there’s no unified company focus. Or you just merged. Or your company or your market has evolved. It’s time to catch up and rejuvenate your thinking.

So we deconstruct your business — strategy, branding, tactics, marketing and creative communications, processes. We discover — and focus — the essence of your company branding. And develop and explain your strongest selling points in powerful marketing communications. So your prospects, and customers “get it.” And want it.

Our strategic brand insights extend across your business — from your overall business offering…to “enhancements” of your products and services, or the way they’re offered… to a framework for all your sales and marketing. We can even address internal issues that might be getting in your own way. Do all of it… or some of it — let’s make a difference.

FYI, this remarkable work is not just ours. It’s based on the innovative strategic processes developed by Robert Fritz, Inc…. along with MarketPower’s award-winning tactics, creativity, and consulting. That combo is killer unique.

As we work together, we’ll gain fresh perspective and insight. Leading to big-picture perspective. Plus the details to make it work. Substance and style. That’s big. The result will go well beyond what you’ve done before.

Are you up for that?

What Tools Could We Employ To Energize Our Business?

Instead of infinite options, and Analysis Paralysis…we focus our best thinking, and produce results. And in just days, key insights from our working process will be influencing your thinking. That initial process may include…
  • Digital Business AnalysisSM an incisive tool to size up your marketplace position clearly and very quickly
  • Specialized consulting conversations (using Structural DynamicsSM tools)
  • Digital Decision-Making,sm a remarkable and fast way of turning complexity into clarity
  • PowerBranding group session(s)
  • Recommendations and next steps.
Depending on your starting point, our strong branding foundation may include…
  • Internal Business Strategy Statement
  • Company, Product, or Service Name
  • Logo and Tagline
  • Branding Copy…Elevator Pitch… Benefit-oriented copy points
  • Product and Service Development & Product Naming
  • Brand Personality, Brand Story
  • Website Content & Architecture/UI/UX, Graphic Design, Creative Direction
  • LinkedIn Profiles and Company Pages…FaceBook & Targeted Social Media
Your PowerBranding work should extend to your marketing communications…
  • Marketing Strategy and Brand Marketing
  • Content Strategy / Inbound Marketing / Social Media Engagement.
  • Outbound Targeted Lead Generation, email and direct mail
  • Online Development, Collateral & Guerilla Marketing, Copywriting, Design
  • New Business and Investor Presentations
  • Sales Program Tactics & Integration
  • Integrated programs to produce stronger impact
  • Continuity Consulting and Executive Coaching, employing specialized consulting tools, and working with you and your team to refine and produce your objectives over time.

Who’s Behind PowerBranding?

Joel Alpert

Joel Alpert is an experienced marketer who integrates specialized business expertise to help large and small companies produce exceptional results. He helps companies gain key insights quickly into the essence of their brand, using proprietary consulting tools. His strategic and creative skills and targeted marketing expertise have earned him dozens of awards.

Joel has developed actionable strategy, brand positioning, targeted marketing, and award-winning copywriting and design for a wide variety of products and services. He uses “digital thinking” tools to clarify complex decision-making…and he produces fast Strategic Action Plans for the business overall and for marketing, carrying these through to targeted execution as an award-winning Creative Director and Copywriter. His work has earned him recognition from multiple organizations, including 27 Gold & Silver SouithStar Awards from the Direct Marketing Association (DMA) for the combination of Strategy, Creativity & Results.

Joel uses a unique methodology of strategic thinking, called a Structural Dynamics. He’s certified as a Professional Direct Marketer. Recognized by the BMA as a Certified Business Communicator (CBC). And an Inbound Marketing Certified Professional (IMU).

During his career, he’s worked in business, consumer, non-profit and industrial markets…with the Fortune 500…SMB…and some of the world’s most prominent ad agencies. He’s delivered results on a wide variety of programs, from financial services to high tech…manufacturing to telecom. For the ABC’s of American business, such as Atlanta Gas Light. BellSouth. Conde Nast. Doubleday. Equifax. GTE. Helen Keller International. Investor’s Business Daily. Kimberly-Clark. Michelin. Six Flags. And many more.

Joel started his professional career in New York City in Journalism, as a reporter, editorial designer, then editor. He joined the creative departments of leading Direct Marketing agencies in New York City and Atlanta, including Rapp & Collins, Stone & Adler, Tucker Wayne and KKB. And he’s studied and worked with leading visionaries in Consulting and Direct Marketing.

Over 20 years ago Joel started MarketPower, a marketing consultancy that uniquely blends consulting firm…and creative boutique agency. Joel enjoys creating short-term successful campaigns…and his passion is creating sustainable success.

What Are They Saying?

“Perhaps the only thing more rewarding than hiring someone on the gut instinct that they have what it takes to play on your team — marketing savvy, creative excellence, strategic prowess, commitment — is discovering two years down the road and many projects later that you’re still as sure of your decision as you were when you made it.”
Randi Drinkwater, Advertising Mgr.
Equifax Marketing Decision Systems
“Thank you to the very talented, branding and marketing genius, Joel Alpert, who created FilmTribe's tag line: "We shoot it. We kill it. Your audience eats it up." Brilliant!!! And on our website, thank you Joel for the ridiculously awesome copy!”
Yelena Hertzberg, CEO
FilmTribe
“I have had an opportunity to work with Joel and was impressed by his brilliance. He is a multi-talented, energetic and creative professional with the ability to get the job done. As a management consultant, I've seen him provide his expertise to develop a mutual client’s business strategy and branding with a wide variety of IP ...marketing and creative concepts, including website, creative direction with copywriting...plus sales process, collateral and sales presentations. And I was amazed in the transformation to what our mutual client now calls a "world-class site."
Joe DeVita, Founder and Board Member
Dunwoody Chamber of Commerce
"Joel Alpert has directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production. He helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend, and helped us position the trade shows we've hosted. He developed a distinctive website that expresses our branding, and recommended a technology innovation that put our reports online so our customers could access the complex insurance filings we do 24/7. Joel has been a part of our business for many years -- he's smart and creative, and I recommend him."
Sandy Meltzer, President
Sandra K. Meltzer & Associates
“I have had an opportunity to work with Joel and was impressed by his brilliance. He is a multi-talented, energetic and creative professional with the ability to get the job done. As a management consultant, I've seen him provide his expertise to develop a mutual client’s business strategy and branding with a wide variety of IP ...marketing and creative concepts, including website, creative direction with copywriting...plus sales process, collateral and sales presentations. And I was amazed in the transformation to what our mutual client now calls a "world-class site."
Joe DeVita, Founder and Board Member
Dunwoody Chamber of Commerce
"Joel Alpert has directed and produced our key marketing efforts for more than a decade, developing strategy, creative implementation, and production. He helped us re-invent our company strategy and branding, our creative image and copywriting, the trade show booths and marketing for the shows we attend, and helped us position the trade shows we've hosted. He developed a distinctive website that expresses our branding, and recommended a technology innovation that put our reports online so our customers could access the complex insurance filings we do 24/7. Joel has been a part of our business for many years -- he's smart and creative, and I recommend him."
Sandy Meltzer, President
Sandra K. Meltzer & Associates
“Every professional sells you on their competency via their portfolio of accomplishments for clients, or by professional recognition. But in a professional you don't just want to pay for their product, you want them to connect directly to your business so they produce the results you are paying for. Joel analyzed our organization and understood from an objective perspective that although we wanted to expand our business, from a capacity standpoint we were not yet ready to handle an increase. (Otherwise it would be a waste of our marketing dollars, since even if we gained new business, we’d likely deliver a poor quality product.) By Joel refusing to market for us before we were ready (working with us on strategy, positioning, and building infrastructure), he proved to me not only his ethics, but also his professional competency. He was unwilling to sell his services to me although his fee would benefit him. He is focused on benefiting your business, not his. This is the highest compliment I can pay — he is a true professional.”
Gregg Frank, Managing Director
Robinson Rabinowitz & Bernstein
“I knew I needed to create a focused and distinctive brand and online presence. Based on strong recommendations and impressive results with a trusted colleague, I turned to Joel at MarketPower to help me with this critical exercise. Joel really distinguishes himself by focusing significant time upfront on understanding your business and your objectives. This time spent at the beginning of the process, laying out the overall positioning and value proposition, was key in guiding the content and site development. Joel comes from a very strong marketing background and has the insights key to help a variety of organizations deliver sharp, focused branding, interesting content and interactive tools to attract and gain credibility among prospects. Joel is incredibly dedicated to his clients. He works creatively and tirelessly to ensure he produces a quality product that delivers results. Top qualities: Expert, High Integrity, Creative
Ken Calhoon, VP eBusiness & Channel Strategy Consulting
Forrester Research
“As CEO of a growing Georgia based educational nonprofit, I have been exceptionally privileged to work alongside Joel Alpert and benefit extensively from his expertise in organizational development. Joel’s passionate dedication to his work coupled with unparalleled skill and knowledge bases have resulted in the significant expansion of our operation within just a few months’ time! A man of remarkable integrity, as well as an absolute master of his professional craft, Joel Alpert is always the one to hire for every branding and marketing need.”
Jacob Haller, CEO
Kidush Foundation
”Our Great Wraps brand was in need of repositioning, and we turned to Joel Alpert at MarketPower for help. Joel helped us discover what customers valued in Great Wraps. In doing so, he essentially reintroduced us to our Brand. He worked with us on strategic thinking, research, and helped us create a meaningful tagline. Equipped with this superior brand identity, we are now moving with confidence to redesign every element of the Brand. Our future is indeed brighter. If you’re seeking to delve into the core of your Brand, I recommend Joel Alpert to lead the way.”
Mark Kaplan CEO
Great Wraps

So again, I want to do this because…

When we focus your offerings into something irresistable in your marketplace… …with clear, articulated branding & messaging, that helps you position and sell more effectively in your busy marketplace…

…including branding, marketing communication, product/services development, and any other key issues your company needs to address… then we’ve created powerful sustainable advantage.

Let’s Energize Your Business. Let’s Caffeinate IRL or Zoom